Brand.Do what you love

Description

Lacking a well-defined brand, you are forced to compete only based on price, as in the olden days. In the global economy, nowadays linked in, there is always somebody willing to work for less, but despite that people buy, most of the time, for emotional reasons. This is exactly what makes a well-designed brand spectacular, and why it becomes the most valuable asset of a company. What your brand means for people is the element that convinces them to buy it, wish to have a relationship with your company, and stay loyal.

Brand.Do what you love
Table of contents:
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Chapter 01: The history of entrepreneurship
Chapter 02: Introduction to branding
Chapter 03: The 3 essential strategies
Chapter 04: Brand strategy
Chapter 05: The business and the military strategy
Chapter 06: Brand positioning
Chapter 07: Additional positioning strategies
Chapter 08: Consumer psychology
Chapter 09: Brand personality
Chapter 10: Brand archetypes
Chapter 11: Brand architecture
Chapter 12: Brand alignment
Chapter 13: Brand partnerships
Chapter 14: Multisensory branding
Chapter 15: The rebranding process
Chapter 16: The 10 factors that give strength to the brand
Chapter 17: Brand stories